Having a look at some of the current modifications and innovations in television and digital content.

With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, in addition to the rise of internet streaming platforms and short form video content, the way in which individuals are getting their updates is also changing. People are significantly turning towards internet news sources, rather than viewing television, to discover existing worldly affairs. However, at the same time, due to a consistent flow of knowledge, people are becoming overwhelmed by substantial amounts of content. In reaction to this, news organisations are re-engaging viewers by making short form content that is more clear and easier to navigate. Nowadays it is common website to find news channels that have mass followings on social media sites. This trend can be verified by the CEO of the fund that owns Euronews, for example. Using this method has been essential for providing individuals with trusted and authenticated news sources, in a style they can readily identify with.

In the current digital age, smart phones have become one of the most popular devices that individuals are using to watch videos and access media. These days, many social media networks are offering unlimited feeds of brief, fast-paced videos, that are growing in popularity among mobile phone users. In fact, statistics show that that internationally, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends right now. These platforms permit users to see a sequence of selected videos and interact instantly, making these videos much more interesting and addictive than traditional television. Short form videos are also being used more frequently for news and instructional functions, not just for home entertainment. Subsequently, this trend is evolving the way individuals are proactively looking for and counting on to get information, in a much faster, shorter and more functional format.

Recently, with the growth of digital content, the way in which individuals consume media has evolved substantially. For many years, conventional tv was the main source of home home entertainment for the majority of people. Nevertheless, since the advancement of streaming platforms, many viewers are turning away from scheduled tv, especially among younger individuals. Rather, global media content analysis shows that more people are purchasing subscriptions to streaming services, which strongly affirms the switch in audience intake practices. These options are popular for enabling people to enjoy the programs and films they want, whenever they feel like it. Those involved in the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for example, would acknowledge the appeal of streaming services as a prominent media consumption habit among audiences today. These changes show the move towards user-controlled viewing preferences in the market.